In the approach to the fifth anniversary of the Sandy Hook Elementary School shooting, last month, Sandy Hook Promise released another public service announcement (PSA) about preventing school shootings. If you’ll recall Sandy Hook Promise is a gun violence prevention organization whose co-founder, Nicole Hockley, lost her 6-year-old son Dylan in the school shooting. In 2016, they released the PSA ‘Know the Signs’ which I thought was clever and effective, but had a few critiques for the video.
Sandy Hook Promise’s new PSA is entitled ‘Tomorrow’s News’ and is even more clever and effective than their last PSA. The video takes the style of a news report, except the report is on a school shooting that is yet to happen. It’s almost dead-on in its portrayal of what happens immediately after a school shooting. Here it is in its entirety.
They do not mess around with this PSA and end up getting you right in the feels, as the kids say.
However, my critique of this PSA is pretty much the same as the first one. Once again, they play up the bullying angle which in my opinion is a specious argument as statistically the vast majority of school shooters were not bullied. My second point is that they should have included an interview with one of the parents of the fictional shooter in this PSA about how they either missed or ignored the signs. Despite these minor issues, I still think this is a video that all students and parents of school age children should watch.